They got me. I was sucked into it and all along I was really wondering what exactly I was reading. I’m talking about the Twitter account of Leonard Kendall, Senior Director of Applied Biotechnology. Ingen Bio Corporation – the leading private human pharmaceutical development company in the world. IngenBio started following me a while back and I couldn’t help but reciprocate based on the information on the Twitter account. Plus the picture was kind of freaking me out, which I dug.
I would view tweets as they came in and started to question what I was reading. At first it was tweets like:
Through a single ITC adjuvant, I can strengthen cellular resistance and induce an immediate immune system response!
Despite these small obstacles, I am considering Intragen test 40-CFR-05 a partial success.
But soon thereafter, it turned into:
I must destroy all of my work – the risk is too great. I know he will want to test it on humans.
I cannot allow them to have this technology. It is far to dangerous in the wrong hands. I created this to heal, not to destroy.
Bells started going off and I was starting to think that I’d been duped. Then last night a tweet with just a TinyURL was posted by IngenBio and I knew for a fact that no. 1, I’d been a sucker and no. 2, I’d enjoyed every bit of it. Here’s the MP3 that was linked to in the tweet.
Very cool, but way over the top. I started an investigation of what IngenBio was all about and didn’t have to search long before I found a post at Wikibruce and my search for the truth behind IngenBio came to an end. It turns out it’s a viral marketing campaign for a new graphic novel called Infex that’s making a debut at Comic Con. Check out the Wikibruce link for video and links to other media.
So with the information I have now, I think that I prefer this new reality of a marketing campaign for a graphic novel over a rogue biologist creating killer compounds in some lab. Oh, and the network security is so lax that a researcher is using Twitter to spill the beans on that research. Why did I ever think that was was even remotely real? What a rube!
Also, what a great use of social media to get your project noticed. Kudos.